The time youre wasting on YouTube can be good for your employer

The time youre wasting on YouTube can be good for your employerThe time youre wasting on YouTube can be good for your employerEvery moment you spend away from looking at your work is a lost moment you could have been making your employer money. This is the assumption behind many alarmist headlines about the time - and, therefore, money - that employees who enjoy watching fantasy football and TV highlights waste when they watch videos unrelated to work.In the latest story of this kind, aBridge survey of 1,000 workers found that employees watched an average of 77 minutes of non-work related videos a day. Using wage data from the U.S. Bureau of Labor Statistics, Bridge took that information one step further and calculated that these 77 minutes are costingcompanies more than$8,800for each employee and up to$44 millionper year.The benefits of hintergrund noiseBut this time is only time wasted if you assume that employees need to be spending every moment of their workday glued to their s preadsheets. For many of us, watching videos in the background at work can actually be time well spent.Studies back up that many of us actually learn best when we have background noise. New research in theJournal of Consumer Research found that moderate noise, like the level of sound you get from turning on the TV, is superior for creative thinking because its the noise level most likely to spark the abstract processing in our brains. It follows a separate study that found that white noise can improve our creativity scores.Recognizing that notlage all sound is noise helps us understand why our co-workers chatter distracts us while talking heads in the background at work do not.The benefits of being distractedOf course, these studies dont absolve slackers at work who are frittering away their days bingeing TV shows when they should be working.But even if you are watching TV directly on your screen, not just in the background, there are productivity experts who argue that doing tasks unrelated to work are key to doing work. Like elite athletes, we need timeouts from work to surf the web and look at funny YouTube videos, in order to replenish our energy for the second quarter. Our working energy is best used in spurts where we work hard on a few focused activities and then take a brief respite, Bob Kustka, the founder of a productivity and time-management firm, puts it.In other words, we cant assume that watching videos unrelated to work is a productivity killer, draining employers money. Sometimes, watching that cute bird YouTube video is exactly the break your employee needs to complete that PowerPoint presentation in time.

A Spelling List for Job Seekers

A Spelling List for Job SeekersA Spelling List for Job Seekers0The double letters of accommodated foil many a spelling bee participant. Potential employers may not test candidates on their spelling, but they do notice misspelled words on applications, resumes, and cover letters. Not only do spelling errors give a bad impression, but recruiters may also use them as a reason to reject your request for employment. Make sure all of your application materials are error-free by familiarizing yourself with the below helpful spelling list for job seekers. The Four Most Commonly Misspelled Words on ResumesVowels sounds rumliche lage a challenge for many job seekers. You many have learned vowels a, e, i, o, u, and sometimes y. Y functions as a vowel, but not in laid off and paid. The sound of the middle syllable in definitely fools many people into spelling this word with an a. Dont be misled there is no a in definitely. On the other hand, there are two as in separate. When you are tempted to spell it with two es, remember this mnemonic published by Grammarly in an article theres a rat in separate. Action VerbsMany resume sites encourage job hunters to use action verbs to describe their past responsibilities. These powerful words add life to a resume. Why manipulierung the good effect of these words by spelling them incorrectly? Like accommodate, addressed has two sets of double letters. Advice is a noun the action is advised. The sheer number of syllables make facilitated, rehabilitated, and initiated difficult to spell. Just memorize them Pronounce the g of diagnostic so you remember to include it in the spelling.Customize your materials to the company to which you are applying. Use systematized for American companies. Change the z to an s for British companies. Dont forget the i in recruited.Employment Industry VocabularyCertain words appear again and again in job announcements. Employers want to know that you possess these qualities. Become familiar with the spelling and definition of these words so you can describe your characteristics with confidence. Discreet and discrete are both spelled correctly, but they are homonyms. Homonyms sound the same but have different meanings. Discrete means discontinuous or separate as in a discrete variable. In the employment industry, discreet is mora common. It means to have good judgment in regards to ones speech and conduct. If a job requires confidentiality, this is a quality that you want to emphasize. Though efficacious and effectual are synonyms of efficient, they are not always appropriate substitutes. There are nuances of difference between the three words. Efficacious and effectual mean capable of having the desired result, while efficient refers to functioning in the best possible manner with the least waste of time and effort. This article does not cover every important word. Every industry has jargon- specialized vocabulary that you should know and use. When you address a cover letter, make sure you correctly spell the name of the company and the addressee. If you master spelling, you remove this potential obstacle from your career path. You may land a job and a spelling bee trophyReaders, what other words would you include on the spelling list for job seekers? Share your tips with us belowGrammarly is a simple and powerful writing app with over 250 grammar, spelling, and contextual checks to help you master the English language. An everyday use of Grammarly enables error-free, clear, and successful written communication.

The In-House Advertising Agency Model

The In-House Advertising Agency ModelThe In-House Advertising Agency ModelThere are many different types of advertising agencies, including Above-The-Line (ABL), Through-The-Line (TTL), Below-The-Line (BTL), digital, financial, and healthcare. Then theres the in-house agency, which can be a mix of several of those or something completely different in its own right.Some agencies actually get their start as an in-house department, and through effort, great work, and award shows,it becomes an agency in its own right. A famous example of this is The Integer Group in Colorado, which started out as an in-house agency for Coors, but quickly graduated to do work for other clients including Starbucks, Acuvue, Victory Motorcycles, and Polaris. An in-house advertising agency is usually owned and operated by its one and only client the company doing the advertising. Instead of this company outsourcing its advertising to an agency (or these days, several agencies with different disciplines), its ad campaigns are often handled by its own in-house agency.Some advertising may leise be directed to outside agencies, but usually on a per-project basis. Or, in-house agencies will handle one area of communication, while external agencies handle the others. How In-House Agency Operates There islittle structural difference between an in-house agencyand a traditional agency that has multiple clients. In-house agencies have their own creative directors, art directors, copywriters, production experts, media buyers, account executives, and every other role youd expect to see in an agency. However, there are big differences when it comes to the actual work being produced, approval processes, hours, and workloads. For example In-house agencies work for only one client their employer. Everything they do, from websites and guerrilla to TV and direct mail, is all for that one brand.In-house agencies dont have to pitch for new business. They are given all the work they need from the compa ny that owns them.In-house agency employees have much better hours than agency employees. There is no grind, very few late nights and weekends, and the atmosphere is less hustle, and more nine-to-five.In-house agencies have fewer approval processes to go through. There is no middleman, as with an agency. Campaigns are developed hand-in-hand with the people who will ultimately approve the project, so this cuts down on wasted time and miscommunication. In-house agency employees are often paid more than their agency counterparts. Working in-house is seen as less prestigious than working at an agency, and many people do not relish the idea of working on only one product, day in, day out. So, the compensation is higher.In-house agency employees usually get much better benefits packages, as they are backed by larger corporations with much more purchasing power. This, combined with the hours and salary, is often referred to as golden handcuffs. Once you go client-side, its hard to go back to the tougher agency world that has more hours and less money. In-House Agencies Are on the Rise Corporations around the world see the many advantages of an in-house agency. Ad agencies dienstgrad a lot of money for projects, and they also charge overtime. They dont know the product or service as well as the in-house staff, and they are split between many different clients. Chipotle famously dumped agencies in 2010, and the work of their in-house team has since won many awards. With an in-house agency, the client is getting 100% dedication, no overtime or rush charges, subject matter experts, and employees who directly benefit from the company doing well. Its cheaper, its faster, and these days, its way easier to get very talented people to come client side. Companies like Apple and Google are attracting big names from advertising. The stigma that was once attached to selling out and promoting only one brand has almost gone. After all, why work for an agency that hires and fir es based on the clients it wins or loses when you can have the stability, and financial support of a company that wants you to succeed? Addressing The In-House Agency Stigma There is definitely an us vs. them attitude when it comes to traditional ad agencies, and in-house agencies. One could easily equate this to the difference between the major and minor leagues in baseball. Those who work in agencies believe that in-house agencies are not pure. And, they will cite the following reasons for their dislike and beratement of the in-house model You only work on one client, which pays your salary. Therefore, its not a challenge.You dont have to pitch or work hard to get your accounts.You work regular 9-5 hours. Thats not really advertising.You dont do good work. Its mostly mediocre.You can only attract low-grade talent. The real professionals work in traditional shops. Once, some of those statements were true across the board. But times have definitely changed, and the in-house age ncy, as cited above, is on the rise. In fact, some of the biggest names in advertising have gone from agency-side to client-side, choosing to work for companies like Apple, Google, Target, and Microsoft. Why the change? Well, here are some of the many positives Theres a great work-life balance. Who wants to work 18 hours a day?You are working to promote your own products and services.Your campaign success equates directly to your companys success.You dont have to keep pitching. You have the work and can focus on it.You CAN do award-winning work, without the stress and heartache.You have a much faster approval process.?You have much more influence on the campaigns being produced.Layoffs due to account losses are not something to worry about. So, if you do work in-house, and get laughed at by ad-agency employees, refer to that list. And when they remove the chip from their shoulders, they will see that its actually beneficial to work in-house, if you can find a good, creative fit. Famous In-House Advertising Agencies There are many in-house advertising agencies in America, and around the world. Many are simply called the creative department in that corporation, but some have their own branding, name, and identity. Here are some of the biggest Fidelity Communications Advertising (Fidelity Investments)Content Factory (?Coca-Cola)Yellow Tag Productions (?Best Buy)Yellow Fan Studios (?Sprint Communications)BBC Creative (?BBC) What was once considered to be the red-headed stepchild of the agency world is now very much legitimate. Go in-house, and you can still win awards and travel the world. But, you will still have enough time to see your family and live a relatively normal life.